What factors help Dior sustainable growth each year?

Dior sustainable growth. Despite the global economic storm, there are still no positive signs when the United States and China do not always give in to each other, leading to serious consequences in the issue of multinational product trade. However, LVMH has witnessed significant growth since the beginning of the year, creating a stepping stone for other luxury goods groups. Sales of the world’s largest luxury group, the first group in the financial results report, rose 16% to 38.4 billion euros in the first nine months of 2019, the company said in its quarterly financial report. Actual revenue increased by 11% compared to the same period in 2018.

At the same time, sales in the fashion and leather goods category, the main growth engine at LVMH increased by 19%. Analysts have forecast growth in teenagers. The company recognized the remarkable momentum of the talented teams at Louis Vuitton and Christian Dior when the strength of the two brands highlighted the position of this fashion corporation. Jean LVMH CFO Jean-Jacques Guiony said in a capital call with investors that it was the company’s recipe, and we would not change the recipe. This is a combination of investment in distribution and product investment, etc. No specific product is crucial for overall growth. It was a winning formula. LVMH also emphasized that it will add to Louis Vuitton; with a new workshop in France and a new Dior retail store in Paris.

Dior spectacular growth – Dior’s growth

How Dior sustainable growth? In addition, in a review document on Morgan Stanley’s total Dior 2019 revenue, Dior Couture (including the men’s product line designed by Kim Jones) is expected to reach 3.2 billion euro for this year, an increase of 26% over the previous year, surpassing sales at Christian Dior Parfums. In 2016, the year Chiuri joined the company, revenue at Christian Dior Couture was only 1.9 billion euros. Analysts are optimistic about Dior’s future. We believe that the sales of the Dior brand could rise to more than 9 billion euros estimated by 2025 – from an estimated 6.3 billion euros in 2019. And the value of today’s brand could be 40 billion euros in the Declaration of LVMH’s position instead of 15 or 20 billion euros currently being valued.

In recognition of why Dior was so successful, it was impossible not to deny the contribution of designer Maria Grazia Chiuri. Maria has redesigned the fashion house with a modern, easy-to-wear trend, alongside marketing strategies and taking advantage of smart sales channels. Maria Grazia knows how to talk to women. She has a real knowledge of what customers want to wear. Maria Milano, Harrods’ head of women’s sales management, said about Maria designing for Dior: “The clothes are extremely luxurious, but they also have a level of comfort and they are very practical.” Dior’s research today is said to refer to sustainability. A great link in business is one of Chiuri’s key skills, according to luxury product analyst Mario Ortelli. The ability to produce well-sold collections has brought a growing relevance and desire for the brand.

Maria Grazia Chiuri is a sensible woman, and capable of taking over an important position when the corporation owns Dior, LVMH considers choices. In order to survive, high fashion has to suit its customers. She has moved away from the Christian Dior halo, not getting into the eccentric – extreme – welcoming – suffocating footsteps in each old John Galliano canvas, to complete the design and business job.

Dior sustainable growth. The designer once confided: “The idea is defined by personal pleasure, something that you created on your own but very close to you. High fashion is one of those types and I think it’s important to educate the new generation; to know what I mean when I say ‘couture fashion’. If you do not explain it, they will know it is just something their mother or grandmother created. And if you do not explain what couture is, you can lose all the traditions that follow a legacy.”

Therefore, in business, profit is always the top priority. If Maria Grazia Chiuri brings exponential revenue for the company exponentially, the contract that she works with LVMH Group will remain valid for a long time.


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