Fashion Identity – A beautiful creative feature that makes fashion brands
The unique creations of each model house are evidence of their success for decades …
Gucci
Guccio Gucci has been opening the name of Gucci since 1921 in Florence (Italy), starting out as a model specializing in leather and accessories. The reputation of the empire spanning the decades-old trendy fashion world was created by many dramatic events that some have likened to as if the “game of throne ” of the famous clan. Undeniably, the magnificent creations of the nearly hundred-year-old brand have captivated the fastidious brocade lovers because of their own charisma that has been exchanged with every change of throne chair, from Guccio Gucci, Tom Ford, Frida Giannini until Alessandro Michele. The handbag with the bamboo handle was first launched in 1947 under the name “Bamboo”, or “Jackie”, especially favored by the First Lady of the flag of Jacqueline Kennedy, who still ranks in the IT – Bag cult of silk brocade village.
Certainly, at the present time, Alessandro Michele has completely transformed Gucci in a new direction imbued with an exaggerated philosophy. From long ruffle-inspired dresses or light yukata-like coats indifferent to the soft shoulders of women, all are strangely altered by the bizarre color experiences and patterns created in the magical dreams of the model designer who has been famous in the luxury industry in recent years. The hip-strap bag has emerged in a few seasons to admire the trend from Europe to Asia because of the quality of the street, accompanied by bold global network designs.
Alessandro skillfully exploits the cultural material of millions of lands into his works, which, if put in the most general way, brings Gucci one more time back to the heyday, because he himself understood the values. the origin of an era of globalization.
Hermès
In 1837, when Thierry Hermès turned 36, he founded Hermès in France, with the first store on Paris’s Grands Boulevards. In the world’s most luxurious metropolis, Hermès soon became famous for producing leather products for the upper European elite. Surely, starting from a manufacturer of leather and horse harness, Hermès with more than 180 years of ups and downs of the time has accumulated no shortage of supreme secrets in the advanced leather processing industry, which must not every brand can own. Therefore, it is not surprising that Hermès’s artifacts soon became the classic works of silk, brocade. For example, the Kelly model used by the famous poet Kelly Grace in 1956 has become a loud media blast, or the legendary 1981 Birkin is always among the top of the costumes worn by fashion lovers who desire to own the most, even if they have to wait for six years.
Madonna, Elle MacPherson, Kim Kardashian, Victoria Beckham, Nicole Kidman or Julianne Moore, they are just one of the many people who guarantee the strong charm from the oldest and most prestigious brand in France. The designs of the designers now become the desire of millions of girls. Elegance and background are the original values of Hermès, creating an elegant and luxurious contemporary woman. The muse of the Hermès are intellectually wise, but they are also sophisticated in transforming their own unique beauty. In 1837, when Thierry Hermès turned 36, he founded Hermès in France, with the first store on Paris’s Grands Boulevards. In the world’s most luxurious metropolis, Hermès soon became famous for producing leather products for the upper European elite.
Versace
Indeed, Versace’s famous media push in the Spring and Summer 2018 recalled the oldest memories of the grave-loving life between two centuries. The closing moment when the muses echoed Carla Bruni, Caudia Schiffer, Cindy Crawford with Naomi Campell and Helena Christensen, proudly in a streamlined metallic dress that skillfully flaunts the standard curves of the mannequin gold generation- live, reminiscent of the peak success series of the most famous clan in the luxury industry. Versace has long been stamped to symbolize the royal, shiny creations honoring the glamor that anyone desires even just one experience.
The mega-brand label was founded in 1978 by Gianni Versace, from the first store in Via della Spiga (Milano) and until now, has become a brand that designs a range of products from clothing, accessories, cosmetics to interior design. Whether it is Gianni or Donatella Versace, the forty-year-old brand remains faithful to the motifs from luxurious baroque to haughty leopard, adorned by eye-catching, bright colors as if to add strength for women who dare to stand up for power. Versace is like that, a source of endless power hidden deep in each fabric that seems to be fragile and soft, taking away the desire of women about the source of unparalleled power, beauty and authority, like the legendary Medusa herself. In the ancient Greek fairy tales that have been handed down from generation to generation, indeed, Versace’s famous media push in the Spring and Summer of 2018 recalled the oldest memories of those who lived in the middle of two centuries.
The closing moment when the muses echoed Carla Bruni, Caudia Schiffer, Cindy Crawford with Naomi Campell and Helena Christensen, proudly in a streamlined metallic dress that skillfully flaunts the standard curves of the mannequin gold generation- live, reminiscent of the peak success series of the most famous clan in the luxury industry. Versace has long been stamped to symbolize the royal, shiny creations honoring the glamor that anyone desires even just one experience.
Dolce & Gabbana
Dolce & Gabbana, one of the fashion houses is the pride of the Italians, born of the dream of love between two people with seemingly opposing personalities. Two years after the fateful meeting on a 1980 day, the fans welcomed a new brand that was a piece of the romantic talent, Domenico Dolce and Stefano Gabbana. A little different in personality, but in tune with the design thinking, the women of Dolce & Gabbana are all from the Mediterranean, with the intact values of a home between parents and children. the. Therefore, the advertising campaigns of this famous brand are filled with the image of loving couples, or the family line walking side by side in the brilliant golden sunshine of the land of wine. sunny sea breeze.
The cumbersome, multi-tone design thinking of Domenico and Stefano raises up a radiant woman who always knows how to enjoy the joy of life. They skillfully exploit the array of bright colors, using the simple inspirations of colorful life to paint the most beautiful figures of Siam. Gorgeous metallic dresses with sparkly crowns reminded of a long story about princesses, becoming the most gorgeous costume a girl could ever wish for. And even though the love of Stefano and Domenico has not been able to win over time, the prestigious Italian brand is still one of the most perfect representations of the values of warm, sweet love.
Art Director: Alex FOx
Photographer: iris
Fashion Editor: Luong Viet Thanh Tung (shooting for Gucci),
JAPANESE Stylist (shooting for dolce & gabbana, versace, hermès)
Model: Tra My (shooting for gucci), Trang Pham (shooting for dolce & gabbana, versace, hermès)
BUY: TRIST PHAM