History Of 50 Years Of Calvin Klein

Simple, dynamic and American-style, Calvin Klein designs have always held their unique position on the world fashion map for 50 years.

In 1968, Hungarian Jewish boy Calvin Klein – now 26 years old – officially cooperated with his childhood friend Barry Schwartz – to jointly invest and establish the company Calvin Klein Inc. The brand’s first store is located in York Hotel, New York City. After only 5 years, Calvin Klein Inc. has achieved success beyond imagination. The success earned Calvin Klein the Coty American Fashion Critic Award in 1973. This is an honorable American award, honoring the designer during World War II. When he received the award, Calvin Klein was only 31 years old. He became the youngest designer to be awarded.

In the years from 1970s – 1990, the Calvin Klein brand has sparked world fashion with its revolutionary minimalist designs. In 1978, Calvin Klein claimed to have sold 200,000 jeans in the first week of his debut. Fortune magazine estimates Calvin Klein annual profits of up to US $ 8.5 million. In late 2002, Calvin Klein was officially acquired by Phillips-Van Heusen (PVH Corp.) and still maintained the heritage and nature of American fashion to this day. The current headquarters of Calvin Klein Inc. is located in Midtown Manhattan, New York.

In 2002, Phillips Van Heusen Fashion Group (PVH) acquired Calvin Klein Inc. Designer Calvin Klein left the company shortly after

Fashion Calvin Klein – simple but unique

Right from the first collection of only 6 jackets and 3 dresses, Calvin Klein brand has affirmed that the main brand identity is natural and minimalist. That message by Calvin Klein, which is most evident in all marketing campaigns from its inception up to now, along with the creation of a style platform that is not easily overshadowed by any other brand. Fashion brand Calvin Klein also shows their aptitude in recognizing human talent, always choosing the right representative faces that can surprise the fashion village.

The typical example is supermodel Kate Moss with special hermaphrodite beauty, rapper Marky Mark with a perfect 6-pack body and 15-year-old Brooke Shields carrying a sexy and poetic sensuality. Every Calvin Klein advertising campaign at birth brings a new wave of thought among young Americans.

Designer Calvin Klein has the motto “As simple as possible. As unique as possible”. And the Calvin Klein brand has remained true to this motto for decades. From design inspiration to seam cutting, none of Calvin Klein products emphasizes sophistication or meticulousness but always honors the spirit of freedom. However, the freedom of Calvin Klein is always very erotic, very genuine and bold urban chic.

The common formula of Calvin Klein designs is easy to wear, easy to use. Premium material and gentle form are characteristic of the brand. It is the bohemian simplicity that has created a rare reputation for fashion houses from New York.

Calvin Klein Jeans

“WHAT GETS BETWEEN ME AND MY CALVINS?” “NOTHING”.

In 1981, an advertising campaign for Calvin Klein bisexual jeans began to make a splash with the speech of 15-year-old Brooke Shields.

In 1992, when the underwear craze had not subsided. The fashion house Calvin Klein has pushed the demand for underwear use of young Americans to the peak with an advertising campaign with rapper Marky Mark. A boy with a handsome face “Boy’s next door”, but possesses a standard toned body. Wearing only Boxer Briefs underwear became a desire of both sexes. (Picture above)

>> See also: UNIQUE FEATURES IN THE CALVIN KLEIN UNDERWEAR 2018 BST

The fashion revolution was based on the heritage of American popular culture

First Calvin Klein, then Raf Simons is the biggest testament to that. On August 2, 2016, fashion brand Calvin Klein officially announced fashion designer Raf Simons will take over the brand’s new Chief Creative Officer position. He will be responsible for the creative direction of all product lines including women’s, men’s and women’s accessories.

The selection of Raf Simons for this very special and important position also reveals a new strategy of PVH, the parent corporation of the brand Calvin Klein, including different product lines such as fashion for men and women, denim, underwear and even cosmetics. In April 2016, Calvin Klein announced the end of contracts with designers Francisco Costa (creative director of womenswear) and designer Italo Zucchelli (of menswear) for the purpose of restructuring brands; product lines and homogenize them all with the same creative direction.

Steve Shiffman, CEO of Calvin Klein Inc. & share: “The fashion designer Raf Simons joining Calvin Klein marks a new chapter for the brand and the whole corporation. Since the transfer from the brand’s founder, Sir Calvin Klein, all of the brand’s product lines have never been developed and managed under the same creative direction. I believe this decision will provide a powerful imprint that is needed for the future of Calvin Klein.”

“AS SIMPLE AS POSSIBLE.AS UNIQUE AS POSSIBLE”

CALVIN KLEIN is ALWAYS Loyal to the founders of the founder and designer of CALLE KLEIN.

Calvin Klein Spring-Summer 2018 campaign is set in the wild West of the United States

The revival of pop culture

Within the framework of New York Fashion Week; Fashion brand Calvin Klein has launched the Spring Summer 2018 collection. This is also the second collection of fashion designer Raf Simons. Stay true to the spirit and value of American fashion from the Fall and Winter collection. In the Spring-Summer Collection 2018, Raf Simons with his assistant, Pieter Mulier, added a new highlight to tell about the fashion adventure.

Raf Simon was awarded both the prestigious awards “Menswear Designer of the Year”; “Womenswear Designer of the Year” at the 2017 CFDA Awards for the 2017 Calvin Klein Fall collection

Going against the controversy about the richness of flag culture. Raf Simons once again revived American pop characteristics, fans and horror movies. Inspiration of American pop culture is expressed through the motif of legendary artist Andy Warhol in the film Easy Rider. Designers have changed based on the trend of cheerleading since the 1990s. Simons has cleverly used fringed details on cheerleading cotton. The detail creates an instant skirt full of color rebellious and passionate; was inspired by the famous blockbuster Carrie and the famous Friday the 13th. Classic leather material has been modified with red markings to create a thrill of suspense.

Nevertheless, follow the ready-to-wear spirit of Fashion Week. The collection has not been overreached to the point of Halloween. In contrast, Raf Simon once again proved the “monster” vibe bravery when daring to combine many different motifs and accessories in the same collection. Simon painted a picture of American fashion with a deep impression from the West.

Raf Simons still maintains the distinctive form and style of the previous collection: a chest pocket shirt with a closed collar combined with a turtleneck and casual pants; long checkered jacket and clear plastic material. The innovation comes from the classic leather material that is transformed by cutting and shaping techniques. Create dresses and coats typical of popular culture.

SWEET NIGHTMARE

With the Calvin Klein Collection Spring Summer 2018, Raf Simons has created a chilling effect; to be thoroughly shown with blood streaks all over her outfit. Creative recreations of classic horror movies like Carrie and Friday the 13th. The collection is full of nightgowns; raincoats and rubber shoes smudged with mud. There is also the frequency of dense hockey mask appearances. Capital associated with the image of murderer Jason Voorhees. Besides, the deep resonance from the far-western land can be clearly seen from the samples of shirts with opposite colors; or cowboy boots with metal noses.

Story: HAN TRAN