Misconceptions about sustainable fashion trends

Sustainable fashion is a hot issue not only in fashion but also in the worldwide trend. It is the time that we should learn and eliminate the misconception if we want to support “green” fashion.

If we consider the world of sustainable fashion as food, they are considered to be dishes being dipped, breaded and fried in misconceptions.

But what does sustainable fashion really mean? How important is it to me or us, the people living in the same society?

(Image: Getty Images)

It may be a bit of a surprise, but according to the article of Alternatives Journal, the fashion industry is facing risks after the collapse of the eight-story Rana Plaza in Savar, near the capital of Bangladesh. It takes about 2,700 liters of water to make a cotton T-shirt and 17-20% of industrial water pollution comes from dyeing and textile processing.

To help eliminate some of the unfounded news surrounding it, here are the 5 most common misconceptions about sustainability when it comes to fashion or slow fashion.

Myth No. 1: why do we have to worry about fashion when they do not affect the environment?

Most workers are facing many toxic chemicals and harsh working conditions to receive a small salary. (Photo: Gettyimages)

In fact, fashion affects more to the environment, from the air you breathe, the water you drink and the food you eat. The clothes you wear can even soak up the chemicals and dyes that soak into your delicate skin.

If we think about the processes used to create a garment, it is quite simple. It is made of fibers, grown on earth. The earth has been affected by the use of pesticides and genetically modified human food to produce faster and more efficiently. These drugs are then released into lakes and rivers and absorbed into the soil. Water from rivers and lakes is consumed by us, wild animals and plants. In the end, people will eat and drink contaminated products.

(Image: Getty Images)

At the same time, you not only consume potentially harmful substances internally, but also consume them outside. In an article by the Huffington Post, it took nearly 151 grams of synthetic fertilizer to grow 453 grams of raw cotton, and it only took less than this amount of raw cotton to make a T-shirt. When using cotton to make clothes, many dangerous materials are used to create products such as heavy metals, flame retardants, ammonia, phthalates and formaldehyde … These toxic chemicals penetrate our fabrics which we use every day.

In addition, it is worry that the amount of clothing produced in developing countries with human resources is subject to strict supervision and is paid only a living wage. They must work to create the number of products fast enough to meet consumer needs at the earliest possible time. But in return, which rate are they being paid?

(Image: Getty Images)

Myth no. 2: There are not many SUSTAINABLE FASHION BRANDS

We live in a world saturated with social media, the internet is constantly improving. If you are looking for sustainable brands, the easiest way is to “make friends” with the Google search toolbar. You can use simple phrases such as “sustainable fashion brand”, the result will list the articles and blogs about domestic and foreign brands. They will provide all you need to own a “green” life.

Websites like Refinery29, The Good Trade, Marie Claire all have fairly up-to-date articles on this trend as well as share sustainable fashion tips.

Currently, there are quite a few brands in the world that develop according to sustainable fashion trends to meet all “green” demands of consumers. (Image: Getty Images)

Eco Fashion World is also a popular address for sustainability, providing you with many tips to apply in real life. Try digging into the benefits of sustainability, if it is not for you, it will be for the future of your child.


Another great option is to check out vintage, secondhand clothes or good consignment. It is also one of the ways to support sustainable fashion and reduce waste. (Image: Getty Images)

Many of us are familiar with unintended purchases without being overly concerned with the cost or necessity of the product. If the prices are reasonable, we often do not hesitate to pay for them. At the moment, price does not seem to be too big a problem when it comes to quality.

Think about the last time you decided not to buy a hormone supplement. Did you even think twice about it? I am sure that it is not. It just comes instinctively that hormone milk is not necessary and should not be. It is the same thing for brands and sustainable products, all of which focus on quality and longevity, with no more exciting stimuli.

In addition, it is important to view the entire life cycle of a product, from the human capital needed to produce it until you distribute it outside. (Photo: Unsplash)

Here are a few brands that can make you “greener” in your daily life. Thrive Market is the perfect choice for all daily necessities. They have everything from cold remedies to new toys for your pet dog. And if you want something more local, try searching the markets right where you live or the grocery store that sells organic produce.

To learn more about sustainable fashion, look at brands like People Tree, Everlane, Zady and Patagonia … These brands are as affordable as a $ 55 shirt from a big store, but they Always pay attention to the life cycle of each garment product. (Photo: Unsplash)

Sustainable fashion: It is not just about perception

Sustainable fashion not only requires thinking but also requires practical actions and strategies to prevent behaviors that cause negative influences …


“Fashion can be a” global warrior “in protecting the planet,” Pharrell Williams told National Geographic. (Photo: thefashionfolks)

If buyers demand, changes in the fashion industry will survive stronger. It only takes a second to think about all the results consumers have been likely to change in just the past decade: storefronts will no longer be needed when the presence of web advertising images draws more attention, use mobile devices to shop instead of having to move to the street.

Online reviews now also carry more weight to the brand.

Just starting from an individual, from a place, then it will spread globally. (Photo: Unsplash)

This is a slow and long process, in which retailers and consumers are also part of the positive development of the fashion industry. Nicole Peyraud shared in an article of the Yogi Times: the enthusiastic support for sustainable choices is the way consumers actively bring about environmentally-friendly change. This clearly shows the contribution strength of each individual.


These sustainable fashion brands include a wide range of products suitable for all ages, from little girls to your grandmothers. Accordingly, the diversity in all styles such as minimalist, luxurious or retro will satisfy even the fastidious customers. (Image: Getty Images)

Guess, when you imagine sustainable fashion, you can picture a vegetarian, vegan or yoga person. This is in completely contrast to the world of sustainable fashion. Sustainable brands today can help you buy fashion items from t-shirts to everyday underwear.

So, start from the smallest things like using metal straws, say no to plastic bags … and do not underestimate the power of individual actions.

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Translation: Thuy My

Source: ELLE Women’s Magazine

References: Darlingmagazine

Photo: Summary


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