Cultural and political messages in fashion world

Cultural and political messages in fashion, Views on feminism, politics … are put on the runway by many fashion organizations. 

In the past two decades, the fashion catwalk has become a place to transmit messages to fight for women’s rights, against racism, gender equality, environmental protection, animals … These messages is the idea of ​​the collection, or raised by social groups outside the control of fashion brands. Taking advantage of the shows, these organizations try to get on the runway to protest, causing disorder.

Cultural and political messages in fashion – Message from the designer

At the Spring Summer 2020 show on September 26, designer Rick Owens used the collection to talk about the relationship of President Donald Trump and the Mexican. Vogue appreciates the ideas and the way it is expressed on Owens costumes.

At the Spring Summer 2020 show at Milan Fashion Week, Gucci took model Ayesha Tan-Jones down the runway with the words in the palm of his hand “Mental health is not fashion.” After the show, she wrote on Instagram: “As a model who has experienced struggles with mental health, as well as family members and loved ones affected by depression, anxiety, bipolar and schizophrenia, it hurts me when a big fashion house like Gucci uses this image to symbolize a concept, a fashion moment. “

Ayesha Tan-Jones is one of 21 models performing the uniforms that make many people think of the costumes of mental patients. Ayesha said many other models in the show also feel uncomfortable when wearing these clothes.

Designer Alessandro Michele explained the idea stemming from the way he thinks about the relationship between uniforms and people. “Your uniform is what prevents and restrains you, making you invisible. Straitjacket – a shirt worn by crazy people with two oversized sleeves that can bind your hands – is a symbolic image of attachment. harshest, “he told The Washington Post. Gucci’s creative director desires that fashion can help people freely express themselves, cultivate beauty and break through all limits.

Fashion brand Pyer Moss chose a black model to show designs that bring anti-racist messages into the Spring Summer 2019 show. One of the most impressive costumes in the collection is a T-shirt with the words: “Stop calling 911 on the cultural field “. Creative director Kerby Jean-Raymond wants to express his views on the situation reflected in The Washington Post: White Americans call the police when they see blacks sitting in Starbucks, enjoying food, sleeping together with everyone at the dorm or looking for votes …

Burberry Spring Summer 2018 is the goodbye of Christopher Bailey to the British fashion label. The designer, who was born in 1971, chose the message of support for the LGBTQ community before resigning as creative director after 17 years. The colors of green, the symbol of this community not only shows in the limelight but also throughout the costumes, accessories, from hats, sweaters, jackets.

For Calvin Klein, the 2018 Fall-Winter catwalk is the voice of a post-apocalyptic America, reflecting the tense political atmosphere that was happening at the time in this country. The collection was inspired by horror-sci-fi stories set in the 1960s. There, he designed neon-colored protective suits for survivors of the mysterious infectious disease. Designs such as vinyl plaid jackets, hooded jackets with cotton lining and leather bomber … respectively. Vogue described it as being difficult to find a perfect leather bomber jacket like Raf Simons’s for Calvin Klein.

At the Spring Summer 2017 show for men, British designer Vivienne Westwood wore a shirt that read: “I am Julian Assange” when greeting the audience at the end of the show. This was just one of many acts showing her support to her best friend Assange – who was taking refuge in the Ecuadorian Embassy in London at the time.

Julian Assange is the owner of Wikileaks – an international nonprofit organization that posts anonymous submissions and leaks of unpublished documents. In 2010, the organization shocked the world by publishing thousands of classified documents from the Pentagon referring to the United States military operations in Iraq and Afghanistan. The United States wants to prosecute and trial Assange for leaking secret documents of this country. In April, British police arrested Assange at the Ecuadorian embassy in London after the country ended his refugee status. Assange was later sentenced to 50 weeks at Belmarsh Prison, southeast London, for violating the Guarantee Act.

Prabal Gurung brought the feminist message to the 2017 Autumn-Winter show with a series of models showing a slogan T-shirt at the end. Many slogans are given, including: “The future is female”, “Our mind, our body, our strength”, “We will not be silent” …

Cultural and political messages in fashion. The Chanel runway of the legendary Karl Lagerfeld for the Spring-Summer 2015 season turned into a demonstration for women’s rights. Vogue rated this as one of the most emotional moments in the history of the village. Models like Kendall Jenner, Cara Delevingne … each hold a loudspeaker or hold up the signs, chanting feminist slogans.

In the 2006 Spring-Summer show, the late designer Alexander McQueen wore a T-shirt printed with the words “We love you, Kate” to support and encourage her best friend Kate Moss because of drug addiction scandal. In 2005, a relationship with the notorious singer Pete Doherty pushed the British 31-year-old supermodel into opium. She became the protagonist of a video of cocaine sniffing addicts. Having to go to rehab, Kate Moss interrupted her career. She returned to the fashion industry in 2007 by collaborating with fashion designers with Topshop.

Individuals and organizations transmit disturbing messages

According to Harper’s Bazaar, Rick Owens’ amazing 2016 Spring-Summer show was suddenly disturbed. Jera male model catwalk while holding a white T-shirt with the words “Please kill Angela Merkel”. The Guardian reported that this action was not the idea of ​​Rick Owens. After the show, the designer was furious. “A reaction and madness,” Owens told the Telegraph. He immediately went backstage and punched the model.

During the Spring Summer 2014 show, fashion house Nina Ricci encountered a problem when two topless women from the FEMEN activist group of Ukraine stormed the runway, protesting the rape of women. They were quickly pulled out by security forces.

FEMEN was founded in 2008 in Kiev, the capital of Ukraine, to fight for the equal rights of women. The group organizes topless demonstrations against sexual evils, sexism, homosexualism and other social, national and international topics.

One of the most memorable incidents at the Victoria’s Secret shows was the 2002 runway demonstration. When supermodel Gisele Bündchen was on a catwalk, four people from the PETA animal rights organization ran the runway onto the catwalk to oppose her frequent use of fur. The guards immediately pulled the women off the runway to allow Bündchen to complete the performance.

Sao Mai (photo: Indigital, Gorunway, New York Times)